{"id":2881,"date":"2020-12-01T18:30:43","date_gmt":"2020-12-01T18:30:43","guid":{"rendered":"https:\/\/nbxtrucking.com\/?p=2881"},"modified":"2020-12-01T18:30:46","modified_gmt":"2020-12-01T18:30:46","slug":"cab-names-first-ever-sustainability-award-honoree","status":"publish","type":"post","link":"https:\/\/nbxtrucking.com\/cab-names-first-ever-sustainability-award-honoree\/","title":{"rendered":"CAB names first-ever Sustainability Award honoree"},"content":{"rendered":"\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"2020 Certified Angus Beef Sustainability Award: Wilson Cattle Co. &amp; Beef Northwest\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/6IqTrx0GbcM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p><em>Wilson Cattle Company &amp; Beef Northwest cast a vision for the future of beef production.<\/em><\/p>\n\n\n\n<p>By Nicole Lane Erceg<\/p>\n\n\n\n<p>\u201cNo, I don\u2019t have a background in agriculture. I just started here as an intern.\u201d<\/p>\n\n\n\n<p>It\u2019s a story told by many employed at the Pacific Northwest cattle feeding business. From the sixth-generation cattleman analyzing pasture data, to the yard manager at Quincy, Wash., to the pen rider monitoring cattle health in the Nyssa feedyard near the border of Idaho, people are the hub of this wheel.<\/p>\n\n\n\n<p>Together they care for more than 100,000 head in four locations, the other two at Hermiston and Boardman, Ore.<\/p>\n\n\n\n<p>It sounds big, but feels small. The shared Beef Northwest and Wilson Cattle Company headquarters look like most other ranch offices. Dogs greet visitors at the door and the \u201cparking lot\u201d is a row of trucks positioned outside the working pens.<\/p>\n\n\n\n<p>Cattle, of course, are a critical part of the equation. It\u2019s their measurement of performance that determines success \u2014 rooted in the philosophy that one plus one should always equal more than two.<\/p>\n\n\n\n<p>The two entities are halves of the same whole. One feeds, the other breeds and stocks a steady supply, ready to fill the pens as they empty. Wilson Cattle Company harvests the grass in Baker Valley while Beef Northwest, started by the fifth generation of Wilsons, finishes the cattle. It\u2019s a symbiotic relationship, both dependent on each other \u2014 challenging even for those who serve inside to determine where one ends and the other begins.<\/p>\n\n\n\n<p><strong>Wilson Cattle Company<\/strong><\/p>\n\n\n\n<p>The ranch system is based on intensive rotational grazing combined with making the land the best habitat possible for more than the 2,000 Angus-based commercial cows and 12,000 stocker cattle that call it home.<\/p>\n\n\n\n<p>\u201cIf it\u2019s good for the little bugs in the soil, or the migratory birds or larger mammals like elk or deer, even rodents, it\u2019s going to be good for the cattle,\u201d Zach Wilson, sixth generation on the ranch, says. \u201cIf you treat it more as a holistic system, rather than simply inputs for the cattle, then you\u2019re going to get better performance out of your cattle.\u201d<\/p>\n\n\n\n<p>It\u2019s not, as Wilson would put it, \u201chippy woo-woo.\u201d He has the data to prove it works, boiling down the economic input into gains and head-days in pasture.<\/p>\n\n\n\n<p>\u201cOur job is to work with Mother Nature,\u201d he says. \u201cShe knows best. We try to figure out the best incentives for what is going to help her be her most productive self.\u201d<\/p>\n\n\n\n<p>It\u2019s a high road that takes discipline.<\/p>\n\n\n\n<p>\u201cThe ranch is like a muscle,\u201d Wilson explains. \u201cWe\u2019re working it out to make it stronger, just like we\u2019d go to the gym and do pushups. It\u2019s a living organism and it should be treated as such.\u201d<\/p>\n\n\n\n<p><strong>The Feedyard<\/strong><\/p>\n\n\n\n<p>Eastern Oregon isn\u2019t known for cattle feeding. Far from the Corn Belt and High Plains, the model requires progressive thinkers who harness a resource the landscape does offer: potatoes.<\/p>\n\n\n\n<p>The feeding facility sits just down the freeway from french-fry factories. Tater tots, fries and jojos that don\u2019t make spec become the basis for a high-quality mixed ration.<\/p>\n\n\n\n<p>\u201cIf we weren\u2019t here to utilize the potatoes, they would end up in a landfill,\u201d Szasz explains. \u201cThat\u2019s where they were going, prior to us being in the area.\u201d<\/p>\n\n\n\n<p>It\u2019s in their DNA to look for opportunities to innovate around every corner. At the same time, the Beef Northwest team fiercely protects the best traditions of the past.<\/p>\n\n\n\n<p>It\u2019s cowboys and cutting-edge technology, a commitment to excellence in every chore. Quality cattle-feeding requires focus beyond the feed bunk, and they hold themselves accountable through Progressive Beef, a branded and audit-verified production system.<\/p>\n\n\n\n<p>\u201cI believe the quality of the beef that comes out of Beef Northwest is directly related to the quality of the people,\u201d says Wes Killion, Chief Operating Officer. \u201cIt\u2019s a window into the company that goes with every aspect, be it environmental stewardship, animal health, animal performance or consumer eating experience.\u201d<\/p>\n\n\n\n<p><strong>Sustaining success<\/strong><\/p>\n\n\n\n<p>Sustainability was a mindset at Beef Northwest and Wilson Cattle Company long before the term became a buzzword, earning the sister organizations the first-ever <em>Certified Angus Beef<\/em> <sup>\u00ae<\/sup> Sustainability Commitment to Excellence Award.<\/p>\n\n\n\n<p>\u201cThe more we can take care of the environment, the better opportunity there is for a better outcome for the cattle, be it health or performance as well as quality,\u201d Killion says. \u201cAll of those play a vital role. We want to be leaders and not followers on the environmental aspect of feeding.\u201d<\/p>\n\n\n\n<p>The ideal animal coming into the yard begins with quality genetics. Szasz is looking for an Angus-type, 750-pound steer that won\u2019t have any health challenges.<\/p>\n\n\n\n<p>&nbsp;\u201cIt is something we truly value when we go out and procure cattle,\u201d says Killion. \u201cWe\u2019re always looking at cattle that would qualify for Certified Angus Beef premiums.\u201d<\/p>\n\n\n\n<p>Because sustainability includes a black bottom line.<\/p>\n\n\n\n<p>\u201cI think there\u2019s a disconnect when people talk about sustainability, that it\u2019s either profit or environmental improvement,\u201d Wilson says. \u201cIt\u2019s the exact opposite. To me it means working with the weather, the land, the people and the cattle. Letting nature and the environment tell us what to do because if you do that, then the bottom line will show you\u2019re doing the right thing.\u201d<\/p>\n\n\n\n<p>Sustainability is a nebulous term, one so all-encompassing as to challenge grasp. In this corner of the world, though, it\u2019s a clear, shared vision that the business is much bigger than any one individual. Each person\u2019s commitment to consistent betterment in their area of ecology, cattle health, genetics, technology or people creates collective value.<\/p>\n\n\n\n<p>Sustainability isn\u2019t just about the end product, the ranch or the feedyard.<\/p>\n\n\n\n<p>It\u2019s everyone in between.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/nbxtrucking.com\/wp-content\/uploads\/2020\/12\/2020_Sustainability_Award_BeefNorthwest_OR_NLE_KK-322-1024x683.jpg\" alt=\"\" data-id=\"2882\" data-link=\"https:\/\/nbxtrucking.com\/?attachment_id=2882\" class=\"wp-image-2882\" srcset=\"https:\/\/nbxtrucking.com\/wp-content\/uploads\/2020\/12\/2020_Sustainability_Award_BeefNorthwest_OR_NLE_KK-322-1024x683.jpg 1024w, https:\/\/nbxtrucking.com\/wp-content\/uploads\/2020\/12\/2020_Sustainability_Award_BeefNorthwest_OR_NLE_KK-322-300x200.jpg 300w, https:\/\/nbxtrucking.com\/wp-content\/uploads\/2020\/12\/2020_Sustainability_Award_BeefNorthwest_OR_NLE_KK-322-768x512.jpg 768w, https:\/\/nbxtrucking.com\/wp-content\/uploads\/2020\/12\/2020_Sustainability_Award_BeefNorthwest_OR_NLE_KK-322-1536x1024.jpg 1536w, https:\/\/nbxtrucking.com\/wp-content\/uploads\/2020\/12\/2020_Sustainability_Award_BeefNorthwest_OR_NLE_KK-322-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/nbxtrucking.com\/wp-content\/uploads\/2020\/12\/2020_Sustainability_Award_BeefNorthwest_OR_NLE_KK-752-1024x683.jpg\" alt=\"\" data-id=\"2884\" data-link=\"https:\/\/nbxtrucking.com\/?attachment_id=2884\" class=\"wp-image-2884\" srcset=\"https:\/\/nbxtrucking.com\/wp-content\/uploads\/2020\/12\/2020_Sustainability_Award_BeefNorthwest_OR_NLE_KK-752-1024x683.jpg 1024w, https:\/\/nbxtrucking.com\/wp-content\/uploads\/2020\/12\/2020_Sustainability_Award_BeefNorthwest_OR_NLE_KK-752-300x200.jpg 300w, https:\/\/nbxtrucking.com\/wp-content\/uploads\/2020\/12\/2020_Sustainability_Award_BeefNorthwest_OR_NLE_KK-752-768x512.jpg 768w, https:\/\/nbxtrucking.com\/wp-content\/uploads\/2020\/12\/2020_Sustainability_Award_BeefNorthwest_OR_NLE_KK-752-1536x1024.jpg 1536w, https:\/\/nbxtrucking.com\/wp-content\/uploads\/2020\/12\/2020_Sustainability_Award_BeefNorthwest_OR_NLE_KK-752-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/nbxtrucking.com\/wp-content\/uploads\/2020\/12\/2020_Sustainability-Award_BeefNorthwest_OR_NLE_KK-20-1024x683.jpg\" alt=\"\" data-id=\"2890\" data-link=\"https:\/\/nbxtrucking.com\/?attachment_id=2890\" class=\"wp-image-2890\" srcset=\"https:\/\/nbxtrucking.com\/wp-content\/uploads\/2020\/12\/2020_Sustainability-Award_BeefNorthwest_OR_NLE_KK-20-1024x683.jpg 1024w, https:\/\/nbxtrucking.com\/wp-content\/uploads\/2020\/12\/2020_Sustainability-Award_BeefNorthwest_OR_NLE_KK-20-300x200.jpg 300w, https:\/\/nbxtrucking.com\/wp-content\/uploads\/2020\/12\/2020_Sustainability-Award_BeefNorthwest_OR_NLE_KK-20-768x512.jpg 768w, https:\/\/nbxtrucking.com\/wp-content\/uploads\/2020\/12\/2020_Sustainability-Award_BeefNorthwest_OR_NLE_KK-20-1536x1024.jpg 1536w, https:\/\/nbxtrucking.com\/wp-content\/uploads\/2020\/12\/2020_Sustainability-Award_BeefNorthwest_OR_NLE_KK-20-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/nbxtrucking.com\/wp-content\/uploads\/2020\/12\/2020_Sustainability-Award_BeefNorthwest_OR_NLE_KK-212-1024x683.jpg\" alt=\"\" data-id=\"2886\" data-link=\"https:\/\/nbxtrucking.com\/?attachment_id=2886\" class=\"wp-image-2886\" srcset=\"https:\/\/nbxtrucking.com\/wp-content\/uploads\/2020\/12\/2020_Sustainability-Award_BeefNorthwest_OR_NLE_KK-212-1024x683.jpg 1024w, https:\/\/nbxtrucking.com\/wp-content\/uploads\/2020\/12\/2020_Sustainability-Award_BeefNorthwest_OR_NLE_KK-212-300x200.jpg 300w, https:\/\/nbxtrucking.com\/wp-content\/uploads\/2020\/12\/2020_Sustainability-Award_BeefNorthwest_OR_NLE_KK-212-768x512.jpg 768w, https:\/\/nbxtrucking.com\/wp-content\/uploads\/2020\/12\/2020_Sustainability-Award_BeefNorthwest_OR_NLE_KK-212-1536x1024.jpg 1536w, https:\/\/nbxtrucking.com\/wp-content\/uploads\/2020\/12\/2020_Sustainability-Award_BeefNorthwest_OR_NLE_KK-212-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Wilson Cattle Company &amp; Beef Northwest cast a vision for the future of beef production. By Nicole Lane Erceg \u201cNo, I don\u2019t have a background in agriculture. I just started here as an intern.\u201d It\u2019s a story told by many employed at the Pacific Northwest cattle feeding business. From the sixth-generation cattleman analyzing pasture data, [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CAB names first-ever Sustainability Award honoree - Northwest Beef Express<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbxtrucking.com\/cab-names-first-ever-sustainability-award-honoree\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CAB names first-ever Sustainability Award honoree - Northwest Beef Express\" \/>\n<meta property=\"og:description\" content=\"Wilson Cattle Company &amp; Beef Northwest cast a vision for the future of beef production. 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